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Digital Marketing Specialist

Hi, we are Breadfast. We deliver fresh bread and breakfast products to customers’ doorsteps every morning, serving 14 neighborhoods in Cairo. We accept orders everyday until 12 (midnight) through our mobile app, and deliver it next-morning as early as 5 AM.

Job Description

  • Managing digital marketing campaigns across different channels, including campaign creation, optimization, and budget monitoring.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (CAC, ROI, and KPIs)
  • Plan, execute, and measure experiments and conversion tests
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Working closely with the technology and product teams to identify, optimize and track different conversion funnels and events across multiple channels and customer touch points.
  • Identify trends and insights, and optimize spend and performance based on the insights

Job Requirements

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO, SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel)
  • Experience in setting up and optimizing Google Adwords, Apple Search Ads, and Facebook Ads campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Apply Now

Please apply now by sending your updated CV to careers@breadfast.com, mentioning the job title “Digital Marketing Specialist” in the email subject.

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