Lifecycle Marketing Specialist

Hi, we are Breadfast. Your one-stop shop for bakeries, groceries, fruits & veggies!

Job Description:

  • Develop customer lifecycle stages and create different journeys for each stage, including onboarding, engagement and retention.
  • Coordinate end-to-end process of lifecycle marketing strategies development and execution from idea to content creation, production, and analytics including working with business stakeholders, gathering references, creating lists, creating/updating email content, and delivering systematic reporting.
  • Create and refine effective initiatives that leverage customer behavior data, including a mix of triggered, targeted and RFM-based campaigns.
  • Identify key, measurable metrics for lifecycle programs, adopting a growth hacking mentality with the ability to test and scale at a fast pace.
  • Maintain productive relationships with product, engineering, design, research and data teams.
  • Partner with the customer experience team to leverage customer interaction touch points.


  • Strong copywriting and content creation skills.
  • Attention to details and commitment to results.
  • Analytical skills, ability to collect and aggregate data from multiple sources, formulate research questions and hypotheses, and make data-informed decisions.
  • Ability to communicate and drive processes with a wide range of stakeholders.
  • A previous experience in a performance marketing role is a big plus

Why work at Breadfast

  • Backed & trusted by the world’s largest incubation and investment institutions; Y Combinator and 500 Startups.
  • As part of being both a YC & 500-Startups company, we have access to an enormous amount of discounted software and services that you can use to explore and speed up your work.
  • Flexible working hours

Apply Now

Please apply now by sending your updated CV to [email protected], mentioning the job title “Lifecycle Marketing Specialist” in the email subject.


Your Cart