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Marketing Manager

Hi, we are Breadfast. Your one-stop shop for bakeries, groceries, fruits & veggies!

Job Responsibilities:

  • Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscribers’ acquisition and retention.
  • Develop a scalable growth strategy through our mobile app and current next-morning order model while also evaluating other channels.
  • Efficiently scale the marketing budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
  • Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
  • Coordinate with the technology team to develop marketing and ROI analysis for campaigns and channels, defining CAC and CLTV, while executing robust optimization and A/B testing programs.
  • Partner with the teams of digital product, development and data science to experiment new growth possibilities.
  • Develop, implement and measure on-ground customer acquisition models.
  • Drive Breadfast’s digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
  • Coordinate with team members to plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
  • Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

Job Requirements:

  • 5-7 years of experience in marketing and advertising related roles.
  • Strong leadership and project management skills
  • Excellent communication skills
  • Familiarity with strategic marketing planning
  • Familiarity with the F&B industry is a plus

Apply Now

Please apply now by sending your updated CV to careers@breadfast.com, mentioning the job title “Marketing Manager” in the email subject.

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