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Marketing Manager

Hi, we are Breadfast. We deliver fresh bread and breakfast products to customers’ doorsteps every morning, serving 14 neighborhoods in Cairo. We accept orders everyday until 12 (midnight) through our mobile app, and deliver it next-morning as early as 5 AM.

Job Responsibilities:

  • Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscribers’ acquisition and retention.
  • Develop a scalable growth strategy through our mobile app and current next-morning order model while also evaluating other channels.
  • Efficiently scale the marketing budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
  • Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
  • Coordinate with the technology team to develop marketing and ROI analysis for campaigns and channels, defining CAC and CLTV, while executing robust optimization and A/B testing programs.
  • Partner with the teams of digital product, development and data science to experiment new growth possibilities.
  • Develop, implement and measure on-ground customer acquisition models.
  • Drive Breadfast’s digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
  • Coordinate with team members to plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
  • Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

Job Requirements:

  • 5-7 years of experience in marketing and advertising related roles.
  • Strong leadership and project management skills
  • Excellent communication skills
  • Familiarity with strategic marketing planning
  • Familiarity with the F&B industry is a plus

Apply Now

Please apply now by sending your updated CV to careers@breadfast.com, mentioning the job title “Marketing Manager” in the email subject.

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