Cairo, Egypt — February 17th, 2026: Breadfast, Egypt’s consumer supply-chain technology platform, has announced the completion of a $50 million pre-Series C funding round backed by a coalition of international institutional investors including SBI Investment (Japan), IFC, EBRD, Novastar Ventures, AAIC, Olayan Financing Company (Saudi Arabia), and existing investors Y Combinator and 4DX Ventures. The round brings together a mix of global and regional institutional investors supporting Breadfast’s next phase of growth, as the company continues to scale its vertically integrated model across sourcing, private label production, fulfillment, and last-mile logistics serving households across multiple Egyptian cities.
Founded in 2017, Breadfast has developed an integrated operating platform that combines technology-enabled demand forecasting, inventory management, quality-controlled fulfillment, and optimized delivery. The company currently serves more than 500,000 monthly active customers and offers over 8,000 products across its network. Private-label products account for more than 40% of Breadfast’s grocery sales, supporting
supply-chain efficiency, margin stability, and customer retention within a high-frequency consumer category.
“We are proud to partner with an outstanding team that is reimagining household commerce through an innovative private-label strategy. The Breadfast model delivers quality, speed, and convenience to everyday consumers at scale while significantly reducing food waste.” Steve Beck, Co-founder and Managing Partner, Novastar Ventures.
“Breadfast demonstrates what’s possible when local innovation is paired with regional ambition.By building a robust, technology‐driven supply‐chain backbone in Egypt, they are laying the foundations for more integrated and efficient consumer markets across the wider region. For the EBRD, supporting companies like Breadfast goes to the heart of our mission: catalysing private‐sector growth, strengthening economic resilience, and accelerating the kind of innovation that enables the next generation of regional scale‐ups.” Oumnia Benaddi, Co-director, Private Equity, EBRD
“Breadfast is a homegrown champion reshaping how people shop for everyday essentials in Egypt and beyond,” said Ethiopis Tafara, IFC’s Vice President for Africa. “Our investment backs a bold, technology-driven platform that is modernizing supply chains for consumer markets and accelerating resilient, private sector-led growth across Africa.”
“I’m deeply grateful to our customers, investors, and the teams working day and night to build a world class, technology powered supply chain. With this investment, we’re one step closer to our vision accelerating what we’ve always been building: the operating system fo everyday life in Egypt and beyond.” Mostafa Amin, Co-founder and CEO, Breadfast
The funding will be used to accelerate Breadfast’s expansion across Egypt, strengthen its supply-chain infrastructure, and further develop adjacent verticals including private-label production, omni channel retail, and embedded financial services. The investment comes at a time when Egypt’s economy is navigating a period of transition, with businesses and consumers adapting to recent macroeconomic pressures while laying the foundations for renewed growth. Institutional capital is increasingly focused on platforms that improve efficiency, reliability, and access in essential sectors such as everyday commerce and supply chains.
As consumer markets across the region evolve, institutional investors are increasingly prioritizing platforms that combine technology, operational discipline, and long term market relevance to deliver sustainable growth.
About Olayan Financing Company
The Olayan conglomerate came into being in 1947 when its founder, Suliman Saleh Olayan, established its progenitor company, a company that endures to date under the Olayan Financing Company (OFC), a leading multinational enterprise with a diversified portfolio of over 32 companies and global investments that extend across Saudi Arabia, the wider Middle East and North Africa, Turkey, and India. A long-term strategic investor, OFC’s investments extend to public equities, private equities, strategic partnerships, and real estate assets as well as the portfolio of one of its main investments, Olayan Saudi Holding Company, which operates across six sectors powered by its many long-standing partnerships that have endured for several decades. OFC’s multicultural workforce comprises more than 14,500 qualified professionals, representing over 60 nationalities. Inline with its commitment to creating a long-term positive impact on society, OFC’s philanthropy arm, the Suliman S. Olayan Foundation (SSOF), supports a broad range of education, healthcare, and community outreach initiatives. As a Saudi company, OFC actively contributes to Vision 2030’s economic diversification, local content, talent development, and circular economy goals.
About the International Finance Corporation (IFC)
IFC, a member of the World Bank Group, is the largest global development institution focused exclusively on the private sector in emerging markets. With operations in over 100 countries, IFC leverages its capital, expertise, and influence to create markets and opportunities where they are needed most. IFC provides investment and advisory services to drive private sector growth, job creation, and sustainable development. Since its founding in 1956, IFC has committed over $330 billion in financing to companies and financial institutions in developing countries. For more information, visit ifc.org About the European Bank for Reconstruction and Development (EBRD) The EBRD is a multilateral development bank that invests in the private sector to help build market economies and democracies across more than 40 countries, from Central Europe to Central Asia and the Southern and Eastern Mediterranean. Established in 1991, the EBRD is owned by 73 countries, the European Union, and the European Investment Bank. The Bank provides project financing, equity investments, and trade facilitation to drive sustainable economic growth, with a strong focus on innovation, green economy transition, and private sector development in emerging markets. For more information, visit ebrd.com
About SBI Investment Co., Ltd.
SBI Investment is one of Japan’s leading venture capital firms, operating under the SBI Group — one of Asia’s largest online financial conglomerates. With a portfolio of over 1,314 companies and 219 successful exits globally, SBI Investment focuses on identifying and nurturing high-growth startups across technology, fintech, and emerging industries. The firm provides strategic capital and hands-on business development support, leveraging the SBI Group’s extensive financial services ecosystem. For more information, visitsbinvestment.co.jp.
About Breadfast
Breadfast is a Cairo-based consumer supply-chain technology platform building infrastructure for Egypt’s $100B+ household consumption market. The company operates a vertically integrated model spanning fresh food delivery, private-label production at 40%+ penetration, omnichannel commerce, and embedded fintech services. Founded in 2017, Breadfast serves over 500,000 monthly active customers across five Egyptian cities with daily deliveries in under 60 minutes. The company has raised funding from leading regional and global institutional investors including Mubadala Investment Company, IFC, EBRD, e& Capital, VNV Global, SBI Investment, Novastar Ventures, Y Combinator, and others. For more information, visit www.breadfast.com
Media Contact – Ahmad Muhammad – [email protected]
