Our journey began with one dream; give Egyptian households a holistic shopping experience from bread to everything else. We started our entrepreneurial quest by making fresh, delicious, and on-demand bread accessible all over Cairo.
In Arabic, bread is called Aish, which means ‘life’. Bread is the most essential component in every household and yet it is not always available.
Today, Breadfast is serving tens of thousands of families in Cairo, Giza, Alexandria, and Mansoura, currently relying on the Breadfast app to provide their grocery essentials. We are domestically and globally expanding our supply chain and logistics services across Egypt and the Middle East, aspiring to become part of every household in the MENA region.
We understand that our customers rely on us for their everyday essentials, and we approach this responsibility with a profound commitment. Rather than just a service provider, we see ourselves as a reliable friend, always there and ready to go the extra mile to surpass our customers' expectations.
We truly believe that every individual is important and strive to create a workplace where everyone feels valued and respected. Through empathy and understanding, we acknowledge each team member's unique contributions and challenges, fostering a solid foundation for success and teamwork.
We thrive on challenges and are constantly exploring new opportunities. We act swiftly, value speed over perfection, and take full responsibility for our actions. We understand that perfection is a journey, achieved through ongoing iterations and improvements.
We believe humility is key to success. We stay grounded, approach inquiries with curiosity, and are always ready to assist our colleagues. We avoid arrogance and complacency as they can stunt our growth and discourage openness among team members.
We value straightforward and honest feedback, see it as essential, and commit to providing it to our managers, peers, and subordinates. Holding back feedback only prevents growth opportunities for our colleagues and can lead to long-term frustration.
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